My lecture buddy will tell you that I’m often found at the back of the hall completing random surveys in an attempt to earn Topshop vouchers. It sounds silly, but it’s true. So when YouGov got in touch, wanting to collaborate, I was actually pretty excited. I’d heard of this company before but was not yet a member. And now is the perfect time to join a site like this. It is so important, now more than ever, to make sure that your opinion is heard on topics from politics to television. How are we supposed to influence the world we live in and change it for the better if we don’t tell anyone what we really think?
What is YouGov?
So YouGov is leading online market research company. It has an online community of a whopping 4 million people who regularly participate in surveys about topical issues. The survey topics range from politics to television to lifestyle to shopping to current affairs and more. The data they collect is used to inform companies, governments and institutions about what is going on in the world to help them help you.
As soon as the survey is over, the results are publicly available on the site for all to see and it’s really interesting to see what other people think about questions you’ve answered. This is particularly fascinating when the question is controversial relating to something such as Trump or torture, but there are also lots of light-hearted, but equally surprising outcomes. You could find out who the most popular Star Wars character is or which part of an English breakfast is deemed the most important. YouGov is the ideal place to contribute to public opinion and make your voice heard today on pretty much every topic today by participating in their online surveys.
How Do I Use it?
You can answer surveys both on their website and on their mobile app. I find the latter to be the most convenient because I can do a quick 5 second survey when I’m bored and waiting for the tube to arrive. As soon as you answer a question, the app tells you how everyone else answered the question and you can even break down these results by political affiliation or gender.
What’s in it For Me?
Even if you are genuinely interested in doing these surveys and finding out what other people think about the same topic, at some point you’ll find yourself asking: what’s in it for me? Well, that’s what’s so great about YouGov! Each full-length survey that you do accumulates points and you can use these to exchange for cash (£50!) or other rewards. These surveys are emailed to you, so it couldn’t be more convenient.
How Do I Sign Up?
Signing up is super simple, just head to the following website, enter your email and chosen password and you’re set! Alternatively, you can log in with your Facebook profile, which is what I did, and there’s no need to worry about them posting on your wall without permission.
So what do you think? Are you ready for your voice to be heard?
*This post is in collaboration with YouGov. All opinions are my own.