Gilly Hicks, Abercrombie’s ‘cheeky’ cousin has finally opened in London! On the 29th of Novemeber 2010 Gilly Hicks opened it’s first store in Westfield, London. If you haven’t visited the store yet, you should at the earliest opportunity. Even if you don’t buy anything, the design of the store itself is enough unique enough to draw a crowd. Just as Hollister looks like a beach hut and Abercrombie looks like a mansion, Gilly Hicks is equally (if not more) extravagant with several collums lining the outside of the store. That’s right. Columns.
Yes, I’m a bit behind and this may be old news to some but I’m still excited. For those of you who don’t know, Gilly Hicks is famous for it’s underwear. Usually the lacey kind. The clothes they sell are basically the same as those you would typically find in either Abercrombie & Fitch or Hollister Co., except there is a little GH in the corner instead of a moose or bird.
Whilst their underwear is beautiful, it waay overpriced, but then again, so is the majority of all things Abercrombie.
Update: Gilly Hicks has moved from Sydney to Southern California and you can now buy their underwear from HollisterCo.com.